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Maureen Hupfer



Associate Professor, Health Policy and Management
DeGroote School of Business
905.525.9140, ext. 24101
hupferm@mcmaster.ca

Maureen Hupfer’s research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behaviour and Advertising and Promotion at both the undergraduate and graduate levels.

View profile on the DeGroote School of Business website